What is the meaning of tailor your press release?

What does it mean to write a press release?

A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.

How do you tailor a message?

Target Audience Research

Tailoring the message requires audience research. This includes reviewing the information you already have about your audience or audiences, and possibly gathering more about whatever group you are trying to reach.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

Why should you tailor your message to your audience?

Overall, tailored messages demand greater attention. They often seem more relevant to consumers because of their open and direct communication. They give well-known brands the chance to not only target a specific audience and also helps them to promote their brand by showing customers what they care about.

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What is the purpose of press release?

The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way.

What does tailor your message mean?

Tailoring the Message and the Ask. For each audience you have decided to target, adapt your core message to speak to the characteristics you identified and to what you hope they will do. The ideas behind your core message (your mission/vision) will not change, but the way you communicate it will.

What is the target of the message?

In media, the target audience refers to the person or group for whom a message is created. Some messages, like personal email or thank-you notes, target just one person.

What is done in tailoring?

Tailoring is the art of designing, cutting, fitting, and finishing clothes. The word tailor comes from the French tailler, to cut, and appears in the English language during the fourteenth century. … The term bespoke, or custom, tailoring describes garments made to measure for a specific client.

What is the 30 at the end of a press release?

-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.

What 5 basic questions should a news release answer?

Throughout my tenure in the PR profession, I have developed five basic questions that every practitioner must answer when drafting and editing press releases:

  • What are we announcing? …
  • Who is the target audience? …
  • What are the impacts or benefits? …
  • When and where is it available? …
  • Who will be the spokesperson?
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